Discounted cash flow valuation of beauty community public company limited.

Abstract

This thematic paper is a valuation of the stock price in Stock Exchange of Thailand (SET). The discount cash flow valuation is one of the methods to estimate the value of the firm based on its future cash flow. According to the stock market, where investors are able to sell, buy or trade stocks in any businesses. The changing of stock price depends on internal and external factors comprising company performance, related industry, economy and also currently situation. The objective aims to assess the firm for investor’s consideration in order to “BUY, HOLD or SELL” those stocks. Beauty Community Public Company Limited (BEAUTY) is the retail cosmetic store located totally in Thailand with outstanding image and strong business growth. Regarding the past of cosmetic industry, the company encountered negative situation dramatically which impacted on company performance. The stock price started to decline as of 2018. From this thematic paper was represented the BEAUTY’s performance both historical and predicted periods. As a results, the stock price recommended to investors was issued “SELL” recommendation with 11.26% downside compared with the situation at that moment.