Influence of romantic partner on financial behavior of Thai student.

Abstract

The purpose of this research is to find investigate if romantic partner financial behavior has any influence on Thai college student’s financial behavior. Moreover, would like to examine whether that influence of romantic partner could foster the students to be more successful in financial management? This research adopts quantitative method to collect data from respondents. The questionnaires would be distributed through online channel such as Facebook and Line application. The target of respondents in this research is Thai student who is during the age of 18 to 22 years old, and be in relationship or has experience of being relationship within past 6 months. Findings of this research examine that romantic partner has significant influence toward financial behavior of Thai student. However, another key factors of subjective norm component in this research are parent and peer. Accordingly, parent get highest influence toward Thai student, and secondary is romantic partner. The lowest one is peer. Furthermore, financial education also be fundamental factor to activate effective financial behavior of Thai student as well which need to be contributed by private and government sector.