The key factors that influence Thai travellers to book airbnb accommodations when travelling overseas.

Abstract

The purpose of this paper is to understand the key factors that influence Thai travelers on selecting Airbnb as their accommodations when travelling abroad. This research was adopted using the survey questionnaire and targeting Thai travelers only. The data were collected from 117 respondents via the Google survey that was distributed online. The Theory of Planned Behavior was used in this research in order for the researcher to gain a deeper understanding towards the intention of the travelers. The findings shows that the two most important factors that influence Thai travelers to booked their stay with Airbnb are the locations of the properties and the reviews and ratings made by other guests. On the other hand, new experience and authentic local life factors are less likely to have an impact toward the travelers’ decision.