Investors' perspectives of company leadership in the stock exchange of Thailand.

Abstract

The company leadership has directly affect to the long term investment. The objective of this study is exploring the critical factors of company leader which relate to stock investors’ perspectives and finding how investors concern in company leader of the company that they buy and hold stock for long term. In order to identify factors and understand relationship, the research does in-depth interview to five investors who have invested in SET THSI Index or Thai sustainable stocks in long term. The research finding is the investors tend to see the company leadership as a supplementary factor of their concern when they are going to buy stock. However, the investors will sell the stock if they heard bad news of company leader. Indeed, there are four factors which investors concern in company leader of stock provider company such as leader’s trait, visionary leader, generation of leader and family business ownership. In conclusion, the investors concern in both physical and background of the leader. The stock provider company should select and train the future leader by concerning in investors’ perspective for the highest benefit in the future. Moreover, the investors should select the company which they are going to invest by consider company leader as one of factor that can impact to other investors’ perspectives.