Factors affecting professional commitment of account executives.

Abstract

The purpose of this paper is to identify the factors affecting the professional commitment of account executives in Thailand. Moreover, related factors that could lead to professional commitment were also identified in order to find the relationship between each variable and independent variable. The research began with the review of pervious study, setting hypotheses including ethical commitment, individual self-belief, job performance, innovation orientation, and personal satisfaction. This research used the quantitative approach, convenience sampling methods. 100 surveys were completed by respondents who are account executive in advertising agency in Thailand. The questionnaires were adapted from previous studies of others in order to suit the research objective. The findings revealed that individual self-belief and innovation orientation are positively related to professional commitment.