Marketing plan for recreational activity.

Abstract

This thematic paper provides an internal and external analysis and marketing plan, we are also provided practices to help out the startup company “Recreational Activity”. According to the company owner, would like to get into the market especially approach to their target audiences through digital market such as Instagram, Facebook, Podcast etc. His intention is to create brand awareness to get the brand to be recognized and to show the meaning of the word “Recreation” through the market. From a professional basketball experiences over 10 years of the founder, he has to suffered from the pain from training all these years, it is the pain physically and mentally due to his capability to do what he loves most. Therefore, he was then looking for something to support him moving forward to help him able to do what he loves again, after of these years jumping, running had impacted to his body and he never could find the right pair of socks, he has discovered the materials of the socks which could help him feel better and comfortable to wear so he could push himself forward back to play the basketball (what he loves) again. Combining the mental and physical factors, he decided to make a pair of socks for himself. As per his request as a marketing planner for his company, we would like to work on the Digital Marketing approach. In conclusion this thematic paper will analyse and plan to communicate to reach the brand awareness main objective by focus on prioritization.