A feasibility study of entering the solar energy market: the case of heliorec.

Abstract

This paper analyzes the market feasibility of HelioRec's business idea in entering the solar energy market. The business idea is to build an offshore solar power plant based on recycled plastic waste, which produces off-grid green electricity in the sea. The solution will provide both cost-saving electricity and plastic waste optimizing solution. This innovative idea of recycling plastic waste into a floating structure of the power plant is very new and has no similar innovation in the market. Nevertheless, the feasibility of entering the market must be studied before establishing the business. The main objectives of this study are to conduct the analysis of the company and global market to see HelioRec's competitive advantages in the global energy market, the market attractiveness assessment and to provide recommendations to HelioRec when approaching potential investors. The findings indicate that HelioRec is feasible to enter the solar energy market, which is continuously adding to the global energy capacity every year. The tools used in this study helped HelioRec to prepare the business plan in order to attract potential investors and progress with their business implementation in the future.