The deployment of the talent and culture strategy: a human resources and managerial challenge to conquer a new generation of worker.

Abstract

AccorHotels is shaping a new corporate culture for the needs of a new generation of employees, the generation Y. I choose to analyze the Talent & Culture Strategy under two different scope. First of all I conducted a theoretical study on 3 different levels following the funnel method in order to understand what the real issues are. Then I conducted a survey on the field in order to understand the employees’ perception using one-to-one interview. By crossing those two types of analyses, I was able to have a better understanding of the overall strategy and drew some conclusions. In theory, the ideas behind the Talent & Culture Strategy are innovative and quite impressive. They are perfectly adapted to the aspiration of a new generation of workers and to the transformation of the working environment. Nevertheless I identified some limits including communication, tools and adaptability to non-full time workers.