Interior drywall systems: prospects for the Thai market.

Abstract

All of us spend most of our time indoor. So, building is very important for resident wellbeing. people seek and will to pay for places that have a positive effect on their wellbeing. Nowadays, construction industry has a lot innovative construction material that solves people pain point and need. Drywall is another interesting solution which has a bright future in this industry. This paper’s objective is to identify the factors that could drive drywall penetration in Thailand by using interview method with sellers and purchasers in Thailand and countries with a successful case, The United State and Singapore. The findings of this research demonstrate that key drivers in the United State and Singapore are different but both have the similar objective, sustainability, wellbeing and safety of people in their country. So, in order to expand drywall market in Thailand we should increase awareness of safety, sustainability and wellbeing to all construction stakeholders.