Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/3405Full metadata record
| DC Field | Value | Language |
|---|---|---|
| eperson.contributor.advisor | Randall Shannon | - |
| dc.contributor.author | Busaya Wongwanit | - |
| dc.date.accessioned | 2021-03-23T10:47:17Z | - |
| dc.date.available | 2021-03-23T10:47:17Z | - |
| dc.date.issued | 2020-01-21 | - |
| dc.identifier | TP GM.012 2019 | - |
| dc.identifier.citation | 2019 | - |
| dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/3405 | - |
| dc.description.abstract | The aging population is growing faster than the younger age groups. The life expectancy of the aging population is rise up to 84 years’ old. Therefore, elder persons should get benefit equally in order to advance their health and well-being. This research focuses on the factors that may affect the intention to buy the supplementary food of elderly people, which are perceived benefit, health consciousness, word of mouth and environmental consciousness. The quantitative research was conducted on 127 samples of elderly persons in Thailand via online questionnaire. According to the findings, perceived benefit, word of mouth and health consciousness are the most important factors that have strong significant relationship with intention to buy. | - |
| dc.publisher | มหาวิทยาลัยมหิดล | - |
| dc.subject | General Management | - |
| dc.subject | Supplementary food | - |
| dc.subject | Elderly people | - |
| dc.title | The factors affect purchase intention towards the supplementary food of elderly people in Thailand. | - |
| dc.type | Thematic Paper | - |
| Appears in Collections: | Thematic Paper | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP GM.012 2019.1.pdf | 595.26 kB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.