Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/3435Full metadata record
| DC Field | Value | Language |
|---|---|---|
| eperson.contributor.advisor | WINAI WONGSURAWAT | - |
| dc.contributor.author | Pornsinee Jirasathit | - |
| dc.date.accessioned | 2021-03-23T10:47:33Z | - |
| dc.date.available | 2021-03-23T10:47:33Z | - |
| dc.date.issued | 2020-06-10 | - |
| dc.identifier | TP MM.044 2019 | - |
| dc.identifier.citation | 2019 | - |
| dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/3435 | - |
| dc.description.abstract | The purpose of this study is to find out what are the key factors that make Paithong ice-cream successful and continuing the business for a long time. Hypothesis was test by in-depth interview and a sample selected from 6 people who have experience with Paithong ice-cream. The result of this study found that there are 4 keywords relate to the success of Paithong ice-cream and the company should be improved. | - |
| dc.publisher | มหาวิทยาลัยมหิดล | - |
| dc.subject | Marketing and Management | - |
| dc.subject | Brand awareness | - |
| dc.subject | Purchase intention | - |
| dc.subject | Perceived Quality | - |
| dc.subject | Brand Loyalty | - |
| dc.title | The factors behide the continuing success of Paithong ice cream. | - |
| dc.type | Thematic Paper | - |
| Appears in Collections: | Thematic Paper | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.044 2019.pdf | 309.96 kB | Adobe PDF |  View/Open |
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