A study of the influencing factors in travel decision of Thai senior tourists for outbound tourism.

Abstract

This paper attempts to study the key factors that influence the travel decision of Thai senior tourists for travel abroad. The Data collection was carried out by questionnaires, which were distributed online to Thai seniors aged over fifty-five years old who used to travel abroard at least one time. This study found that there are several key factors that influence the Thai senior tourists to travel by themselves (as Free Independent Travelers or FIT) or to travel with travel agencies (as Package Travelers).