Motivational factors to encourage the use of green bags in Thailand.

Abstract

As environmental problem is becoming a big issue in all over the world and also in Thailand where single-use plastic bags are heavily used. News about the consequences from plastic waste were presented recently rising the environmental concern in Thailand. Many organization both government and public introduced campaign to reduce the use of single-use plastic bags. This research pinpoint on factors; environmental concern, attitude, store policy and contextual factors (availability and effort) to recognize the relationship of these factors with green behavior of Thai people. The quantitative research was conducted on 241 Thai people who live in Thailand and had a grocery shopping in the past month. According to the finding Thai People concerns about the environmental issues and do considered that there were impact on the environment from their own behavior. People preferred to have a choice for the grocery shopping and did not consider preparing reusable as a trouble or needed effort to do so. Increasing in environmental concern, attitude, store policy and availability of the options would increase green behavior.