The qualitative study of job satisfaction and commitment of delivery men in online food industry in Bangkok.

Abstract

This research focuses on fulfilling the delivery men who work in the online food industry’s need. Using the qualitative method to find the method that can increase job satisfaction and job commitment of them. The delivery men, who are not usually considered as the formal employee of the on-demand food delivery platform, are playing an important role in this business. As to improve the quality of the delivery process, it’s important to improve the delivery rider’s satisfaction. To identify and classify the needs, this research adopts ERG framework and using it as the method to find out the key factors toward job satisfaction and job commitment. The research data were using openended interview questions. Totally 10 interviewees who work as delivery men in the online-food delivery platform company in Bangkok were selected. The finding confirmed that the delivery men do have different kinds of needs besides salary, therefore this research proposes several recommendations and ideas that may help enhance job satisfaction and job commitment of delivery men.