The study of the influence of organizational commitment on employee turnover of generation Y in online advertising industry in Thailand.

Abstract

ABSTRACT The purpose of this quantitative thematic research is to identify the influencer of organizational commitment in different levels whether it has the impact on employee turnover decision of Gen Y in online advertising industry in Thailand. The organizational commitment generally means the bond employees experience with their organization, including feel a connection with the organization, fit in and understand the goal of organization. If they have low organizational commitment, whether it would result in the intention on turnover. The outcome of this research is derived from 100 respondents who are working in an online advertising industry in Thailand, vary by difference of companies and departments in specific roles. Quantitative research methodology had been implemented in this research by using a questionnaire survey to collect data from Gen Y employees who are working in online advertising industry in Thailand. The survey was sent to the respondents via online Social media platforms and Google Form.