The influencing factors of people before retirement toward intention to join senior housing.

Abstract

Thailand is predicted to become an aging society. The demand for product and services for the elderly are needed especially, Senior housing. The purpose of this study was to explore influencing factors of people before retirement toward intention to join senior housing project. Attitude, Social Value and Perceived risk of expenses are related to the intention to move into a retirement home. Hence, study the relationship to fine cause-effect will benefit the senior housing industry in the future. In this research was found Attitude of senior housing is the most influencing factor of people before retirement. The perceived risk of expenses is aware of the cost before move to senior housing also be an important role that can increase people to live in a retirement home. In contrast, in the past Thai people concerned about Social Value. the resulted show people before retirement are cares less about how people will think if they move into senior housing. The senior housing industry can advertise to build a positive attitude and educate people about retirement planning.