Business plan for the floury.

Abstract

The Floury Company Limited is a small family-owned healthy crispy cookies manufacturer in Thailand, founded in October 2018. According to Thailand's 2018 health and wellness report by Nielsen, there has been an increase in Thailand's healthy lifestyle in recent years. The growth of this trend facilitates the company with ample opportunities to succeed. This paper focuses on establishing a comprehensive business plan for the company so that the company could implement them as a business guideline. The methodology used in this paper is by collecting data and information, both qualitative and quantitative, from various reliable data sources. Knowledge gained will then be assessed to choose only the qualified data to craft strategies for the company. While writing the full business plan is primarily about evaluating the company itself, the healthy baked products industry is also reviewed to see its attractiveness. As a result, this complete business plan would provide benefits to the owners in several ways, which includes realizing the company's strengths and weaknesses, seeing the competitive climate, and establishing strategic sales and marketing plans for expanding the business in Thailand.