The assessment of AB company-commercial aviation: Chinese market analysis.

Abstract

AB has faced a lot of challenges since grounding its commercial planes due to coronavirus restrictions. Generally, business activities in the aerospace industry have reduced by 40%, mostly in the commercial sector. In the China Aviation industry, AB has been the leader producing some of the bestselling commercial airplanes surpassing its closest rival Boeing. However, the shrinking market implies that the company has to reevaluate its operations and reduce most of its activities to cut the cost. Therefore, AB has involved numerous events, such as reducing the number of employees and closing some of its factories. Despite such drops, AB remains a global leader due to its strength in numerous aspects such as finance and market diversity. The article presents the PESTLE, 5 Forces, SWOT, Grand Strategy Matrix and VRIO of AB in the China Commercial market. The aim is to understand the position of the company, its readiness to resume operations and suitable strategies for AB after the Covid-19.