Cat litter products in Thailand: A consumer survey and experimental test of product performance.

Abstract

This research studies the factors that influence Thai cat owners to select and buy a cat litter product through a survey of cat lover communities. Further, the survey shows the Top 10 cat litter brands that Thai cat owners usually buy. Then in an experiment the study measures and tests the performance of these Top 10 products in terms of Dust, Clumping ability, and Odor control. There are a lot of cat litter product in the market with similar purpose but different significant features and materials. However, the advertised features and their packaging are almost the same, which makes it difficult for consumers to distinguish and select a cat litter product to buy for their cat. The experiment conducted in this research uses the same environmental variables when testing the products, including cats, cat food and raise activities, to provide evidence about the performance of each product, and finally compares it with the top 10 brands consumer survey result.