What factors drive the repurchase intention to buy your online products in Thailand?

Abstract

The purpose of this study was to find the specific factors that related to Thai customer repurchase intention in online clothes shopping by using research models. This study emphasizes the relationship of online service quality on customer satisfaction and trust on repurchase intention in online shopping business and focuses on online purchasers of clothing who live in Thailand. This thematic paper uses qualitative methodology by collecting data from 123 respondents who had experience online clothes shopping in the past two months and are living in Thailand. The data collected were analyzed using descriptive statistics and inferential statistics. This could imply that online customers will repurchase the clothes if the retailers build them satisfied and trust while making the transactions. Moreover, the way to make customer satisfaction is the shop provides an online service quality to them. This correlations result is considered that “customers who trust the online clothes shop and want to repurchase” is moderately relates to “satisfied customers or who thinks this online shop provides good service and then they want to repurchase”.