A study of factors effecting patient satisfaction of private hospitals in terms of structural system.

Abstract

Private hospitals are reliable and convenient to receive care for health, their patients and their relatives are already aware of this. Moreover, when compared with the time waiting list of getting service and innovation of equipment between public hospitals and Private hospitals that certainly the private hospitals get more popular points in this area, but all of the excellent services have to turn by expensive prices as well. Beyond service are the difference between public and private hospitals, they still have the structure can occur. The objective of this study is to analyze factors affecting the satisfaction of patient to the private hospitals in term of the structural system. To capture aspects of the interaction of customer satisfaction with focusing on affecting the relationship between structure such as technical, interpersonal and amenities/facilities perception can impact to patient’s satisfaction. The quantitative research design was used in this study. The data was collected using only electronic-based questionnaires with random sampling method, distributed to the customer who ever visited in private hospitals within the last 10 years in Thailand via social media applications. A total of 334 questionnaires were responded and all samples were eligible for analysis. Descriptive statistics and multiple regressions were applied to analyze the data. The research revealed that patients and relatives are highly satisfied with private hospitals in term of structural systems in Thailand. Besides, the findings from the multiple linear regressions analysis showed that technical systems and interpersonal systems had a significant and positive influence on patients’ satisfaction. This study has contributed to the body of knowledge to private hospitals managers by providing a detailed understanding of the determinants and relationships that drive the patient satisfaction to private hospitals in term of the structural system in Thailand.