Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/3793Full metadata record
| DC Field | Value | Language |
|---|---|---|
| eperson.contributor.advisor | Sooksan Kantabutra | - |
| dc.contributor.author | Ricardo Brueschke | - |
| dc.date.accessioned | 2021-03-23T11:05:14Z | - |
| dc.date.available | 2021-03-23T11:05:14Z | - |
| dc.date.issued | 2021-03-17 | - |
| dc.identifier | TP EM.019 2020 | - |
| dc.identifier.citation | 2020 | - |
| dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/3793 | - |
| dc.description.abstract | The main objective of this research is to find common problems and complications in Influencer Marketing Campaigns, to analyse them and find proper solutions and recommendations to those problems that can help to improve the efficiency of Influencer Marketing campaigns in specifically the Beauty industry of Thailand. By educating Influencers and Marketers on those common issues and their solutions the outcome of future product placements between them should be improved. | - |
| dc.publisher | มหาวิทยาลัยมหิดล | - |
| dc.subject | Entrepreneurship Management | - |
| dc.subject | Social media | - |
| dc.subject | Influencer Marketing | - |
| dc.subject | Product Placement | - |
| dc.subject | Problems | - |
| dc.title | Recurring dilemmas and complications with influencer marketing campaigns and ways to prevent them. | - |
| dc.type | Thematic Paper | - |
| Appears in Collections: | Thematic Paper | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP EM.019 2020.pdf | 916.26 kB | Adobe PDF |  View/Open |
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