ESSENTIAL FACTOR INFLUENCING PURCHASING INTENTION FOR FACIAL CLEANSING WIPES.

Abstract

This research focuses on finding essential factor influencing purchasing intention for facial cleansing wipes. The main research scope is limited to potential customer who bought any facial cleanser in the previous three months in Bangkok. This research is quantitative research, collecting data by online questionnaire. The sample size is 144 respondents, 71 male and 73 females. The average spending on facial cleansing product range were 100-300 baht. After data analysis, the research shows that there are three direct significant influence, product aesthetic, social influence, product massurance, and one indirect significant influence, price sensitivity. Also, the demographic variable, gender is significant but the age and income is not for purchasing intention of facial cleansing wipes.