The rebalance of people and business performance in buddhist-oriented organization.

Abstract

Every company has its own DNA, identity, culture, and values. Ultimately, what every company commonly aims for is almost similar in terms of profitability and sustainability especially in this disruptive era where things are swiftly and rapidly changing. Achieving corporate goals may require different types of leaders who, by their roles and responsibilities, should deliver significant values on both people and business agenda. Fundamentally, generous leaders would lead their teams with ethics believing people are key assets and drivers to bring business success. Moreover, the leaders who strictly apply Buddha’s Teachings and Dharma to manage the business, would seriously approach both internal and external stakeholders ethically in all situations. This type of organization, therefore, has extremely formed the unique and specific organizational culture, behaviors, characteristics, and identity based on Buddhist DNA. Unfortunately, the Buddha DNA, although it is a great foundation, may barely bring the company close to its profitable and sustainable goals if the Management team does not balance their foundation with the business performance via middle path to optimum point. This research methodology would be conducted by a specific case study in both quantitative and qualitative approach. The questionnaire and interview with all employees including Executives and Middle Management allow the researcher to gain deeper insights. The findings disclose the limitations for the firm to achieve their financial results driven by the imbalance between Buddhism-oriented or so-called People-oriented and business-oriented approach. Hence, the recommendations are provided to improve the operational effectiveness as well as to rebalance the management strategy. The organizational transformation could be done through Kotter’s 8-step transformational change. Based on research study, findings and recommendations will make a significant improvement for profitable and sustainable business operations, while maintaining the passion, morale, and happiness in good manner for the people.