The impact of climate change challenges fashion retail.

Abstract

This research is conducted to find the answer to the application of Seasonless campaigns from leading brands to create environmental responsibility. After being accused of challenging climate change that has an impact on the fashion retail business. The research began with the gathering of knowledge through a literature review to determine the method of conducting in-depth interviews to explore many dimensions from the perspectives of the participants. Giving semi-constructed interviews with open-ended questions. They compiled comprehensive systematic thinking in order to find the conclusion, the essence, through interpretation and decoding until screening into the theme. The perspectives of participants may be different in their fields, but there are some linkages with environmental principles. Nevertheless, it is finding that Seasonless may not be one of the key solutions to reducing global climate change. On the contrary, it might be an alternative solution in the Thai context which is referenced by taking advantage of a nearly non-seasonal base on the temperature at our geography privilege.