Business model of online food sharing platform between independent chefs and marketplace or "KINKIN"

Abstract

Nowadays, online food delivery service becomes popular as these kinds of businesses provide their customers convenience. Since Bangkok is one of the well-known places where many types of delicious food can be found. Nevertheless, home can be another place of tasty food which is called “home cooking”. For people who love cooking, they sometimes want to distribute the deliciousness of their menus to somebody else apart from their family members but there is no opportunity to do. Thus, the objective of this paper is to create a business model of online food sharing platform which allows people who can cook well and want to sell their food to meet with their customers who will be another side of the platform users in the desired marketplace. Lists of menus will be posted and sold by home cooks and they will be searched and reserved by users. When requirements are matching, transactions will happen. This platform is called “KinKin”. A Qualitative research method by interview was used to collect data from fourteen participants from both types of users. All of the questions were created according to nine components of business model canvas. After all of the answers were gathered and summed up, the complete business model of KinKin shows the reasonably operation of the platform.