Barriers toward electric vehicle adoption in Thailand

Abstract

As a mean to counter a pollution problem, an electric vehicle has been seen as a solution to replace fuel vehicle. However due to a low adoption rate of electric vehicle in Thailand, this research aims to identify barriers toward electric vehicle in Thailand and propose countermeasures to reduce or eliminate barriers which would increase an adoption rate. The research is conducted through a qualitative research methodology with participants in Thailand to gain an insight information and reason behind barriers. Finding from a research has shown a strong indication of barriers in infrastructure, vehicle performance and financial which affects to decision to adopt electric vehicle.