The study of strategic recruitment on social media: Linkedin.

Abstract

The purposes of this research is to identify possible ways to maximize LinkedIn for strategic recruitment by examining how companies are using LinkedIn, the benefits gained from LinkedIn, as well as identifying critical success factors for using LinkedIn. The qualitative approach; semi-structured interview with open-ended questions, is applied as a research method. Seven Corporate recruiters from different industries in Thailand were interviewed and the interview results were analyzed in this research. The research has found three main points. Firstly, the common activities of recruiters on LinkedIn are search and view profiles, send messages to approach candidates, and post job advertisements as well as gather application. Secondly, the critical success factors which enhance recruitment on LinkedIn are leader’s buy-in, empowering and collaborative organization culture, recruiter’s skills in social media, sales, and English, as well as sufficient manpower and time. If implemented effectively, LinkedIn can yield strategic benefits to recruitment which are reduced dependence and cost of recruitment agencies; it can be used as a research tool and a talent pipelining tool. These benefits for recruitment strategy would enhance Human Resources management strategy, and eventually support business goals.

KEY WORDS: Recruitment/ Social Media Recruitment/ LinkedIn