ACCEPTANCE OF VEIN AUTHENTICATION TECHNOLOGY IN AUTOMOTIVE ON THAI CONSUMERS.

Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/3984

Full metadata record

DC Field	Value	Language
eperson.contributor.advisor	Nathasit Gerdsri	-
dc.contributor.author	Chanvut, Siribunjongchoke	-
dc.date.accessioned	2021-05-21T01:55:15Z	-
dc.date.available	2021-05-21T01:55:15Z	-
dc.date.issued	2021-05-21	-
dc.identifier.other	TP GM.001 2021	-
dc.identifier.uri	https://archive.cm.mahidol.ac.th/handle/123456789/3984	-
dc.description	40 leaves	en_US
dc.description.abstract	Vein authentication technology has been on the technologies’ trend that become widely adopted for identification purpose. This study appears to be the first study to explore the acceptance of vein authentication technology in automotive on Thai consumers and explain the attitude towards this technology. This study applied quantitative approach by using online questionnaire of 400 respondents in Thailand. The findings explain positive relationship between original TAM and another external factor which is perceived cost. While privacy is the factor that does not have significant impact on acceptance level of Thai consumers.	en_US
dc.language.iso	en	en_US
dc.publisher	Mahidol University	en_US
dc.subject	General Management	en_US
dc.subject	Vein Authentication	en_US
dc.subject	Technology Acceptance Model	en_US
dc.subject	TAM	en_US
dc.subject	Automotive Access System	en_US
dc.subject	Thailand	en_US
dc.title	ACCEPTANCE OF VEIN AUTHENTICATION TECHNOLOGY IN AUTOMOTIVE ON THAI CONSUMERS.	en_US
dc.type	Thesis	en_US
Appears in Collections:	Thematic Paper

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