SME ORGANIZATIONAL MANAGEMENT AND LEADERSHIP IN THE COVID-19 ERA

Abstract

Covid-19 pandemic gives hug impacts to SME business in Thailand. Organizational structure and leadership management are the important issues for maintain business to survive, and it is important for organization to response in this situation. The objective of this study was to investigate factors of SME organizational structure and leadership that have relationship with the business performance in term of income growth during Covid-19 situation. This study adopted a quantitative approach using a questionnaire survey to collect data. 52 respondents participated in this study. All of the respondents are the owners of SME business in Thailand that operate the business during Covid-19 era. Most of the respondents are in merchandising business, and their corporate income decreased by 1-20% in 2020 compared to 2019. Also, most of their business have been operated for more than 21 years and the revenue in 2019 were around 2-50 million THB. Further, it was discovered that supporting and resourcing, fostering collaboration, and communication with clarity are the main factors of interest in this study and some influenced the corporate income growth