IMPROVING ORGANIZATIONAL ATTRACTIVENESS THROUGH THE PERSPECTIVES OF CURRENT EMPLOYEES

Abstract

In this study, the objective of this research is to explore the factors that contribute to the organizational attractiveness by accumulating data from Company A, in order to help the company meet the challenges and improving the organization may it be in terms of organizational culture, personnel, branding image, as well as understanding the real context of work life balance among its employees. The research study concluded that there are many factors that Company A provides to its employees not only intrinsically but also extrinsically. The insights provided from the data, have revealed the rooms for improvements that create employee satisfaction in the long run. It is also acknowledged that with these improvements, the organization can appeal to the prospect employees and retain these qualified workers to commit themselves towards the work, thus providing a productive outcome towards the organization to be one of the most effective and most attractive companies in terms of manufacturing, productions, and services to both the employees and the customers. Recommendations provided by the participants may be applied to ensure that the organization brand and its identity still stand strong in the competitive field, while being compatible in attracting the new talents to sustain the brand or the organizational image.