THE FACTORS THAT STIMULATE BANGKOKIANS TO PURCHASE STAYCATION PACKAGE FROM HOTELS IN BANGKOK IN POST COVID-19

Abstract

The research is studied about the purchasing staycation trend in the post Covid19 in Bangkok, the motivation is developed from severe impact in hotel business due to country lockdown. Additionally, staycation has been heavily introduced to Thai people during the pandemic regarding limited travelling choices. Researcher is interested in a brand-new kind of leisure like staycation; hence this research is developed to reveal the significant factors that could drive the purchasing decision of Bangkokians. There are 200 respondents, who live in Bangkok, participate in online questionnaires, and then researcher applies factor analysis and multiple regressions to conduct the test and run the result. The new conceptual model is uncovered significant factors that potentially affect the intention to buy which is package quality offered and lifestyle. However, there are almost half of respondents who are not interested in Staycation package in the post Covid-19, which is examined that e