Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/4176
Title: EXPLORING CHALLENGES OF THAI MOTHERS WORKING FROM HOME (WFH) IN QUALITATIVE RESEARCH
Authors: Tassanan, Narasethapong
Keywords: Marketing and Management
Work from home
Challenges
COVID-19
working mother
Issue Date: 11-Sep-2021
Publisher: Mahidol University
Abstract: During the outbreak of the COVID-19 virus, Work From Home (WFH) became the “new normal” and solution for many organizations. This allowed companies to enact safety measures while possibly reducing operational cost. Despite the positive aspects of WFH, Leohardt (2020) claimed that 9.8 million working mothers in the U.S. are suffering from burnout stress. Therefore, this research aimed to explore working mothers in Thailand who have experiences of WFH. In this paper, psychological and physical factors were classified in order to find out which variables cause the most challenges for Thai working mothers who WFH. The results of this research can be useful in terms of recommendation on how to improve personal wellbeing which can lead to better overall working performances of those working mothers who WFH. A qualitative approach of interviewing was used in order to provide the insights into mothers who WFH.
Description: 34 leaves
URI: https://archive.cm.mahidol.ac.th/handle/123456789/4176
Appears in Collections:Thematic Paper

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