A STUDY OF FACTORS THAT INFLUENCE FEMALE IN PURCHASING SANITARY NAPKIN IN THAILAND

Manasanan, Rujipanit

Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/4182

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DC Field	Value	Language
eperson.contributor.advisor	Randall Shannon	-
dc.contributor.author	Manasanan, Rujipanit	-
dc.date.accessioned	2021-12-01T06:47:52Z	-
dc.date.available	2021-12-01T06:47:52Z	-
dc.date.issued	2021-09-11	-
dc.identifier.other	TP MM.020 2021	-
dc.identifier.uri	https://archive.cm.mahidol.ac.th/handle/123456789/4182	-
dc.description	37 leaves	en_US
dc.description.abstract	In Thailand, the sanitary napkin market reached a value of 6 billion baht in 2019, but there are the a few strong players in the markets. This thematic paper aims to study about the factors that influence female in purchasing sanitary napkin in Thailand. To investigate deep down the reason of female behind the purchasing decision. This thematic paper considers the factors as following; price consciousness, brand trust, user review and promotion. This research collect data by use questionnaires though online google form. The data was assorted and screened to 242 respondents as a completed data which is appropriate to use as an input into the SPSS program for analysis. Descriptive analysis, factor analysis and regression were used in this study. The research results showed that promotion is the only factor factors that influence female in purchasing sanitary napkin.	en_US
dc.language.iso	en	en_US
dc.publisher	Mahidol University	en_US
dc.subject	Marketing and Management	en_US
dc.subject	Sanitary Napkin	en_US
dc.subject	Female in Purchasing	en_US
dc.subject	Purchasing decision	en_US
dc.title	A STUDY OF FACTORS THAT INFLUENCE FEMALE IN PURCHASING SANITARY NAPKIN IN THAILAND	en_US
dc.type	Thesis	en_US
Appears in Collections:	Thematic Paper

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