ORGANIZATIONAL MINDFULNESS FOR ORGANIZATIONAL CHANGE: A CASE STUDY IN DIGITAL TRANSFORMATION

Abstract

This research seeks to understand how organizational mindfulness can affect the processes of digital transformation. The research objectives are to identify the organizational mindfulness processes that occur during digital transformation and examine how it can contribute to organizational change for digital transformation. Through an explorative qualitative case study with a multinational foodservice company that is undergoing large strategic digital transformation, a detailed account is made of the perceptions and challenges encountered by employees from multiple levels of the organization, and their actions taken as part of the sensemaking of digital transformation in their organization. Based on the case study and analysis, 16 thematic areas are identified relevant to the processes of organizational mindfulness and digital transformation. Key insights are also presented on how organizational mindfulness affects organizations transition across the various phases of organizational change in digital transformation. Managerial implications and recommendations for how this capability may be generated in an organization to support digital transformation are presented.