INTEGRATE TECHNOLOGY AND INNOVATION TO ENHANCE SOCIAL VALUE FOR HEALTHCARE BUSINESS DURING COVID-19 PANDEMIC: A CASE STUDY

Abstract

Nowadays, the healthcare business is a famous industry that many people are interesting. Even the healthcare business will survive in the general situation, but the business obviously benefits during the COVID-19 pandemic. However, currently, technologies are necessary for many ways of business. In this study, I research the technologies used in the healthcare business and create social value in social, environmental, and economic aspects. When the company uses the innovative technology with a sustainability concept, the method will help the business survive in the long run. I find the social value created by the technologies in a literature review. After that, I use the interview information of company A with three levels in the organization. There are corporate level, functional level, and organizational level. However, people may know the importance of the healthcare business with innovative technology and social value concepts. On the other hand, people may not know how to implement this model in real situations. The answer to the issue is the strategic management theory and the triple bottom line. There are tools for implementing this model to practical ideas that occur in this study.