EXPLORATIVE STUDY ON THE USERS ’ATTITUDES TOWARD “RAMA APP”

Abstract

In Thailand, a variety of mHealth applications have been developed to assist people who use their mobile phone to improve their health, such as one developed by Ramathibodi Hospital, Thailand's leading medical school, to help their patients flow more smoothly through the outpatient hospital process called "Rama App." which include features like online registration, pharmacy queuing, appointment management, and online payment, etc. However, because the hospital has a poor user acceptance rate, knowing what users think of the Rama App is critical in assisting application developers and executives in focusing on the proper areas for improvement. From June to August 2021, a qualitative study incorporating semi-structured interviews with 30 current Rama App users was done. The guided question in the survey was created using constructs from selected technology acceptance models that the author believes are appropriate to apply in the Rama App context. Finally, the author discovered similar attitudes about Rama App, encouraging and discouraging components for its adoption, and a Mental Model on Rama App Acceptance based on the qualitative investigation, which will assist Rama App's future development and research.