The survival of restaurants during covid-19 pandemic in Thailand.

Abstract

Presently the situation of Covid-19 effects all of businesses all over the world. This thematic paper would be focusing on finding factors influencing the survival and closure of restaurants during the Covid-19 pandemic in Thailand. As the objectives of this paper which are: (1) to identify factors that effects restaurant businesses during the Covid-19 pandemic in Thailand, (2) to identify factors that influence the survival of restaurants and (3) to make suggestions for existing restaurants to survive and guide any opportunities for new restaurants. This research implemented a qualitative study from restaurants entrepreneurs who have experiences in managing their businesses through the pandemic. The result of the study was analyzed from the experience and suggestion of interviewees who managed their restaurants to survive through the pandemic. Restaurants are affected by the change of customer behavior which leads to the decrease of sales. Government policies also disrupt the restaurants to make sales and financial support is the main factor helps restaurants to survive.