Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/4365
Full metadata record
DC FieldValueLanguage
eperson.contributor.advisorPrattana Punnakitikashem-
dc.contributor.authorNannatcha, Sukragsa-
dc.date.accessioned2022-04-11T04:49:31Z-
dc.date.available2022-04-11T04:49:31Z-
dc.date.issued2021-12-18-
dc.identifier.otherTP MM.036 2021-
dc.identifier.urihttps://archive.cm.mahidol.ac.th/handle/123456789/4365-
dc.description48 leavesen_US
dc.description.abstractDue to the COVID-19 epidemic, consumers are buying vitamins and supplements has grown exponentially and what is the reason for. This article aims to explore purchase intention of vitamins and supplements during the COVID-19 pandemic in Bangkok and the metropolitan region and determine the impact of COVID-19 affect consumer behavior when choosing vitamins and supplements. This research used a qualitative to conduct an in-depth individual interview divided into three groups; existing customers, new customers, and sales total of twentyfive respondents to purchased vitamins and supplements during the COVID-19 epidemic in Bangkok and the metropolitan region. Findings revealed that purchase intention of vitamins and supplements during the COVID-19 pandemic in Bangkok and the metropolitan region found informational influence, word-of-mouth, news, health concerns, and worth the money; are significant factors to purchase intention during the COVID-19. And the impact of COVID-19 affects customer behavior when choosing vitamins and supplements consist of being more health-conscious, caring for each other, attractive promotion, and stress and fatigue from work.en_US
dc.language.isoenen_US
dc.publisherMahidol Universityen_US
dc.subjectMarketing and Managementen_US
dc.subjectPurchase Intentionen_US
dc.subjectInformational Influenceen_US
dc.subjectHealth Consciousen_US
dc.subjectPerceived qualityen_US
dc.subjectBrand loyaltyen_US
dc.subjectTrustworthinessen_US
dc.titlePURCHASE INTENTION OF VITAMINS AND SUPPLEMENTS DURING THE COVID - 19 PANDEMIC IN BANGKOK AND THE METROPOLITAN REGIONen_US
dc.typeThesisen_US
Appears in Collections:Thematic Paper

Files in This Item:
File Description SizeFormat 
TP MM.036 2021.pdf691.74 kBAdobe PDFThumbnail
View/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.