EXPLORING THE ACCEPTANCE OF THAI CONSUMERS FOR USING A MOBILE MEDICAL CONSULTATION SERVICES APPLICATION FOR BEAUTY CLINICS

Abstract

The objective of this thematic paper is to (1) explore consumer’s perspectives on using online consultation services, (2) study the main factors that related to customer’s acceptance to use mobile medical consultation services application and (3) provide recommendation to improve application to meet Thai consumer needs. This research used qualitative method in order to gain more insights to in-depth analyze from the interview. This thematic paper was conducted by using the semi-structured interview online with 20 informants which divided into two group users and non-users. The findings represented the acceptance of Thai consumers for using a mobile medical consultation services application for beauty clinics. Results found that the online consultation application of the beauty clinic was acceptable to use. Customers placed importance on speed, ease of use, convenience, time saving, cost saving, and safety, which could contribute to their decision to accept and use.