Possibility of Electric vehicle businesses in Thailand

Abstract

This is due to the current environmental trend and the rapid increase in fuel costs, which have fluctuated over the past decade. Electric vehicles are becoming a viable and feasible idea in many countries. The responses came from a group of 185 people who intended to buy a car or rent a private vehicle in Thailand. The study examined the intention to buy an electric car in the Thai market and the theory of external factors (PESTEL), i.e., political, economic, social, technological, environmental, and legal factors. The researchers sent out online surveys randomly to friends and work colleagues as well as others of all ages and economic classes. The data were compiled and analyzed using statistical computer programs (SPSS). In addition, respondents are more likely to buy an electric car if it is available in Thailand (the probability in the purchase intention questions is 4.38 out of 5). It can be assumed that the market is interested in the product and willing to buy it in response to the environmental effect. However, they are still reluctant to buy it without first evaluating the willingness of supporting institutions or tax rates of the government and legislation.