Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/4413
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eperson.contributor.advisorSooksan Kantabutra-
dc.contributor.authorNitith, Wattanaphak-
dc.date.accessioned2022-06-10T04:58:58Z-
dc.date.available2022-06-10T04:58:58Z-
dc.date.issued2021-12-18-
dc.identifier.otherTP MM.040 2021-
dc.identifier.urihttps://archive.cm.mahidol.ac.th/handle/123456789/4413-
dc.description31 leavesen_US
dc.description.abstractThis research will find out about the motivational factors in a labor intensive industrialize SME in Thailand. The subject for this research is located in Chonburi, Thailand. The research was done through quantitative analysis with the extension of the scope of study to employee satisfaction in relation to motivation. The research shows an interesting aspect regarding intellectual stimulation factor under Transformational leadership framework, where negative effect towards motivation was found, and Physiological needs is the key motivational factor is found in the research.en_US
dc.language.isoenen_US
dc.publisherMahidol Universityen_US
dc.subjectMarketing and Managementen_US
dc.subjectMaslow's Hierarchy of Needsen_US
dc.subjectTransformational leadershipen_US
dc.subjectEmployee motivationen_US
dc.subjectEmployee satisfactionen_US
dc.titleA QUANTITATIVE STUDY OF MOTIVATIONAL FACTORS IN AN INDUSTRIAL SME IN THAILANDen_US
dc.typeThesisen_US
Appears in Collections:Thematic Paper

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