UNDESIRABLE OF GETTING THE PROMOTION TOWARD THE HIGHER POSITION: THE CASE OF PERMANENT SALES EMPLOYEES IN THE GOLD SHOPS, RATCHABURI PROVINCE

Abstract

The research was focused on studying permanent sales employees in the gold shops, Ratchaburi Province who have been working for more than three years but do not want to be promoted to a higher position. These people enjoy working with good employee relationship, and they do not think about the higher position which is for career development. Maslow’s Hierarchy of Needs and Transformational Leadership were applied for employees' needs and leadership style analyses to make employee satisfaction in the organization. The qualitative method was used by in-depth interviews with one hundred percent of permanent sales employees. The employees were positive in all variables and had job satisfaction. However, the researcher found that there were three factors why the permanent sales employees at the gold shops, Ratchaburi Province were undesirable of getting the promotion towards the higher position; employee relationship among their colleagues, management policy, and their level of expertise and responsibility. Lastly, the employees have suggested the organization for a standard commission payment, strong organization’s vision and mission, and individual training program.