NEPAL IN THE AFTERMATH OF 2015 EARTHQUAKE: POST-QUAKE IMPACT AND THE RISE OF TOURISM THROUGH SOCIAL MEDIA

Abstract

Tourism is opportunities to travel the world, to absorb culture, and to experience lifetime journey. This particular industry continuously striving; however, it is considered as one of the most fragile industries when it comes to unprecedented events such as politics and natural disasters. In 2015, Nepal was entirely affected by the major earthquake crisis. Businesses got crashed and people ultimately lost their jobs, these repercussions were mostly on tourism sector. Immediately after the earthquake, the Pacific Asia Travel Association (PATA) and cooperate with Nepal Chapter stepped in to rescue tourism. Information Communication Technology (ICT) and Social Medias were utilized, yet, inadequately for which explains the current sluggish recovery. Therefore, the present study aims to understand the conundrum and the efficacy of social media in terms of reopening Nepal tourism businesses and markets.