Factors affecting surfskate become a trending sport in Thailand

Abstract

Surfskate has become a popular sport. It can be called a rapid trend in Thailand from late 2020 to early 2021, which raises the question of why extreme sports like surfskate can quickly reach people of all ages. This research is designed to provide insights into the needs of surfskate people. The writer defines variables, including eWOM, WOM, social image, and intent to do, to gain insights into surfskater plus apply Maslow's hierarchy of needs theory for reference. This thematic paper was conducted qualitatively with in-depth interviews with four surfskaters who have come to play surfskate at different times. the analysis of the result shows that all four factors affect the process of becoming surfskater, either getting information from eWOM and WOM, trying surfskate, or even wanting to create a social image. This result shows that all of them are consistent with entering to try surfskate until becoming a surfskater.