THE STUDY OF CROSS GENERATION MANAGEMENT: CASE STUDY OF A PRIVATE COMPANY

Abstract

This research will find out the solutions of working with cross generation. Currently, most of the companies are facing the various generations in the workplace which each of their characteristics are completely different. To be able to work with the diversity of generations, this paper will provide the characteristics of each generation to gain more information about what they think and expect toward other generations. At the same time, basically, Thai workplaces are also based on femininity, collectivism, and power distances. With all these factors involved, it makes the workplace become more complicated and difficult to work across generations. However, this paper will search for solutions to serve these workplace issues. The writer selects qualitative methods to search and gather information from both primary and secondary resources. This paper has interviewed three different generations from the anonymous private company where it includes Baby Boomers, Generation X, and Generation Y.