Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/4465
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eperson.contributor.advisorSimon Zaby-
dc.contributor.authorJiraphat, Chareonvootitam-
dc.date.accessioned2022-06-30T09:55:34Z-
dc.date.available2022-06-30T09:55:34Z-
dc.date.issued2021-09-12-
dc.identifier.otherTP MM.051 2021-
dc.identifier.urihttps://archive.cm.mahidol.ac.th/handle/123456789/4465-
dc.description24 leavesen_US
dc.description.abstractCoronavirus disease has caused disruptions in how consumers live their lives. Their lifestyles have changed resulting in changes in their perceptions towards online shopping. The purpose of this research is to help business owners and marketers to understand more about the changes in consumer perceptions particularly towards shopping online which plays a significant role during the pandemic. Qualitative research by an in-depth interview was conducted with ten participants. The samples of consumers are selected with diverse genders and ages to have unbiased responses. Interestingly, home appliances, food and beverages, fruits, and products for hobbies have increased demands during the lockdown. Health consciousness and convenience play more important influencing consumer perceptions towards shopping on the Internet. While prices and promotions, variety of products, and cost and timesaving to traveling to offline stores are still the important factors. Businesses are suggested to develop their product portfolio reflecting the up-to-date situation. Products’ reviews and promotions are recommended to implement in the platform of online stores. The design of online platforms should be user-friendly. Importantly, it is necessary to have 24/7 service available to respond to customers in online businesses.en_US
dc.language.isoenen_US
dc.publisherMahidol Universityen_US
dc.subjectMarketing and Managementen_US
dc.subjectOnline Shoppingen_US
dc.subjectConsumer Perceptionsen_US
dc.subjectE-Commerceen_US
dc.subjectCoronavirusen_US
dc.subjectNew Normalen_US
dc.titlePerceptions Towards Online Shopping: Thai Consumers Since the Coronavirus Outbreaken_US
dc.typeThesisen_US
Appears in Collections:Thematic Paper

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