EXPLORING THE BARRIERS TO ADOPTION OF ARTIFICIAL INTELLIGENCE TECHNOLOGY IN LARGE ORGANIZATIONS

Abstract

The purpose of this thematic paper is to explore the key factors that affect barriers to the adoption of Artificial Intelligence (AI) with a particular focus on enterprises located in Thailand. Several studies show that organizations in Thailand are relatively late in adopting AI technology than the rest of the world. Thus, Thai businesses have to digitally transform their organization or risk losing to competitors. A semi-structured interview method is used as the data collecting approach. Ten participants from various industries in Thailand are selected for the interview. The findings show that the four most common themes discussed are lack of support from executives, lack of trust in AI, lack of resources dedicated to implementing new technologies, and concern about the expense for implementing AI from the executives. To thrive in the digital era, upper management should establish a strong digital culture, provide resources for digital transformation, and ensure that their workers are digitally competent. Further research can be conducted in other regions and updated in the post-pandemic period to investigate the extent to which AI technology is used during and after the pandemic. In addition, a more in-depth examination of small and medium-sized enterprises and start-up businesses can also be conducted to discover if they face the same problems as large corporations.