DISCOUNTED CASH FLOW VALUATION OF HAADTHIP PUBLIC COMPANY LIMITED

Abstract

This thematic paper applied the discounted cash flow valuation (DCF) approach to assess the intrinsic value of HaadThip Public Company Limited (HTC), which represent the concept of forecasting the expected cash flows and using net present value to discount the cash flow, taking the time value of money into the analysis. The DCF approach relates to estimating the company value by considering the assumptions to forecast future events, including the company financial analysis, macro analysis, industry analysis, competition analysis, and share price valuation. HaadThip Public Company Limited (HTC) is a producer of non-alcoholic beverages. It has also been given Coca-Cola franchise status for 14 provinces in southern Thailand. This paper evaluates HaadThip’s company value by forecasting the future cash flow and share value based on quotable presumption. Therefore, the answer from the analysis shows the target price of Haadthip company overvalued when compared to the current market price with the suggestion to “BUY".