Analysis of success factors of ABC Dance studio

Abstract

The paper was studying about finding and analysis success factors of ABC Dance Studio by using Business Model Canvas. Which focused 5 building boxes, including Value proposition, Key resource, Customer segment, Customer relationship and Channel. Qualitative research is done by interviewing with 8 people who is CEO, Administrator, instructors which teach different style and has a different background and customers was selected by frequency of using studio service. As a result, could be concluded that there were some consistencies applying value set up by the CEO toward key resources which customer was recognized, and there some value that obtain by the customer and instructor but not set up by the CEO. The studio has strong key resources that help the studio to success. The ABC Dance studio has 2 customer segments by the age and another interesting was segment of human resources. For customer relationship, there were several elements that satisfy customer such as studio aesthetic, audio equipment and give customer authorized. Lastly, there were 2 main channel which is a communication channel like official Line, IG, Facebook, human recourse’s social media account as well as a dance competition event, and distribution channel would be on-site. At the end of the study, 3 recommendations were provided to make the studio has a better operation and sustain.